Creative agencies - R&D Tax Benchmark
What proportion of total business expenses do Australian creative agencies typically claim as R&D under the RDTI?
What drives R&D intensity in this sector
Creative output is excluded; toolchain and pipeline R&D may qualify.
Sector disclaimer
Creative deliverables are not R&D. Material allocations need a clearly defined internal-tools program.
ATO & AusIndustry context
Purely aesthetic work generally fails the new-knowledge limb of s355-25; toolchain R&D may still qualify on its own merits.
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Educational benchmark only - not an eligibility test or tax advice. Final eligibility depends on whether your activities meet the s.355-25 / s.355-30 core and supporting R&D definitions and is determined by AusIndustry on registration.