Marketing agencies - R&D Tax Benchmark
What proportion of total business expenses do Australian marketing agencies typically claim as R&D under the RDTI?
What drives R&D intensity in this sector
Marketing campaign delivery is excluded; MarTech tooling development may qualify.
Sector disclaimer
Creative production and campaign execution are not R&D. Eligible work is usually internal platform development.
ATO & AusIndustry context
Market research, market testing and sales promotion are excluded under s355-25(2)(a).
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Educational benchmark only - not an eligibility test or tax advice. Final eligibility depends on whether your activities meet the s.355-25 / s.355-30 core and supporting R&D definitions and is determined by AusIndustry on registration.